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Pacific Revolution Travel Bag on Wheels    US $19.95

Pacific Revolution Large Travel Bag suitcase duffle    US $37.99

Black Wheeled ROLLING Gym Travel suitcase DUFFLE BAG    US $21.95

PACIFIC REVOLUTION LARGE TRAVEL BAG OR LARGE DUFFEL BAG POLYESTER WITH ZIPPERS    US $27.50

PACIFIC REVOLUTION TRAVEL BAG    US $32.95

PACIFIC REVOLUTION LARGE BLACK POLYESTER TRAVEL BAG    US $12.97

NEW 36887 PACIFIC REVOLUTION TRAVEL BAG    US $26.86

Pacific Revolution Extra Big Extra Light Travel Tote    US $27.95

PACIFIC Revolution Travel DUFFLE Bag on WHEELS NEW    US $19.98

PACIFIC REVOLUTION POLYESTER LARGE TRAVEL BAG LUGGAGE    US $22.00

PACIFIC REVOLUTION 30 Polyester Large Travel Bag NEW    US $37.43

Pacific Revolution Large Travel Carry On Duffel Bag    US $27.40

36887 Pacific Revolution Travel Bag    US $31.95

PACIFIC REVOLUTION LARGE TRAVEL BAG    US $59.95

PACIFIC REVOLUTION TRAVEL BAG 36887    US $32.95

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pacific revolution

Fear your online reputation by Tim Meadows Smith

The Internet has come of age, is officially mature, no longer a .com brat boosting the egos, and bank balances, of spotty geeks to an unnatural level. Today, the Internet is an everyday part of life for people at leisure and at work. For most people, it has all happened without them seeing it coming. The .com boom led to the .com bust and the sceptics felt vindicated. That was at the end of 2000 when, having escaped the millennium bug, the IT industry, at least for a while, lost its hold over the rest of us. Over the past nine years a quieter, all together more substantial revolution has taken place where industry and private individuals have found ways to use IT and the Internet such that the Internet has become another utility.

The old ways of checking people out before doing business involved the library, personal recomendation or the ability to ready body language. These days, over 85% of new purchases or business relationships start by searching online. In the UK over 90% of those use the Google search engine. Not found, you might as well not exist, you won't get the job, you cannot be verified; your competitors who get found will win. Mistaken for another with a poor record and you are even worse off.

A website that does not search can only work for people you tell about it. That can do some good, if it is well presented and informative it may move a prospective customer to purchase, but it will do nothing to build your business prospects. For the first time in the history of business customers are searching out suppliers as energetically as suppliers are seeking customers. Astonishingly, many, indeed the majority in numerical terms, businesses do nothing to make themselves searchable, visible, prominent for the customers who are looking to find them. It is not cheap, in fact it will cost several times the price of building a good website, but it is possible to make any website easy to find from multiple simple key word searches. The techniques are collectively known as search engine optimisation or, in geek speak, SEO.

The purpose of SEO is to find a way of being ranked best according to the rules of the search engine for the key words used by the customer searching. That requires knowledge of how the search engine works and being better at it than your competition. Whenever there is a new service based skill, The sellers knowledge is often patchy and buyers have only a vague idea of what is involved and how to asses value. In fact, only the best most up-to-date practitioners get close to optimisation, most only improve; the efforts of others are, frankly, plain ineffective. One thing is certain; price is no guide to an effective SEO service. The true cost of effective SEO services will depend on how competitive the market is for the website along with a number of other factors. There is a free downloadable guide by the author at www.timmeadows-smith.co.uk entitled 'finding a good SEO service'.

It is not just businesses that need to be found, we all do individually. Looking for a job, guess what, for salaried jobs through recruitment agencies over 85% of shortlisted candidates will be checked for their online presence. Done well it will boost your chances of being shortlisted and landing the job, done badly, and your off the list. Beware social network sites and 'friends' thinking it's funny to post something embarrassing on line. I know this because I use Google Alerts against my own name; recently, someone posted a YouTube video entitled 'Miss Meadows-Smith OTT Drunk' it shows a fairly typical but unedifying party scene. My own daughters and nieces, who share that name with the YouTube 'Star', are now at risk if a potential employer, as they reasonably might, were to check and assume it to be them. The answer to this kind of issue, apart from joining a monastery, is to get and promote a personal website such that there is plenty of searchable positive information about you to be found ahead of anything that might be damaging, yours or otherwise. For more information about the benefits of a personal website there is a free download by the author at www.timmeadows-smith.co.uk entitled 'control your online presence with a personal website'.

A website is like a beautifully decorated but unattended reception area. People arrive, look around and leave without anyone ever knowing they were there. That should never happen. There are techniques for a warm online welcome that are explored in a future article ready for publishing soon.

About the author Tim Meadows-Smith is an experienced non-executive chairman, director and business advisor, from a classical sales and marketing background gained with famous global FMCG brand owners. He has worked with businesses in Europe, North America, Asia, The Pacific Rim and Far East in the hospitality, FMCG, logistics, service and technology sectors. He speaks about internet marketing in a way business people can understand.

Article Source: http://www.earticlesonline.com/Article/Fear-your-online-reputation/721561

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